Business model and portrait

Raiffeisen’s cooperative model is unique in the Swiss­ banking­ sector. It has allowed Raiffeisen and its now over 11,000 employees to grow successfully for over 120 years.

How we create added value

Our business

Our vision

Raiffeisen – An innovative cooperative bank that connects people

Our strategy: six strategic objectives

  • 1 We consistently align our services to customer needs.
  • 2 We continue to drive evolution of our business model to become a solutions provider.
  • 3 We standardise and digitalise our processes.
  • 4 We differentiate ourselves as a sustainable cooperative.
  • 5 We develop to become a learning organisation with great adaptability.
  • 6 We actively use new technologies.
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The foundations of our cooperative

Our performance

Our cooperative remains strong

We are successful

  • 3.61 million  Number of customers
  • 23% Neutral business as a percentage of operating income
  • 56.0 % Cost-to-income ratio
  • 1.96 million Number of cooperative members
  • Number 35  in the Universum.com employer rankings
  • 33.8%   Percentage of our retail customers who use Raiffeisen as their main bank
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The added value from our cooperative

Cooperative by conviction

True to its origins, Raiffeisen wants to provide easy access to banking services for everyone. We remain faithful to our cooperative values.
The first Raiffeisen bank in Switzerland was founded in Bichelsee (canton of Thurgau) in 1899 at the initiative of Pastor Johann Traber. The principle was: "Helping people to help themselves". All members should be able to use the services of their bank and have a right to say in how it is run, but at the same time they also share responsibility for the cooperative's activities and how it fares.
The Raiffeisen banks, organised as cooperatives, also demonstrate social commitment in clearly defined business areas. First, Raiffeisen supports local associations, social institutions and cultural events in a way no other banking group does. Second, the Raiffeisen banks are major taxpayers in the respective municipalities. Raiffeisen also performs an important task by being an attractive employer. As a company that always takes its staff into account, Raiffeisen sees meaningful activity, responsibility and initiative as the key elements of a socially responsible corporate policy.
Raiffeisen acts in line with its cooperative values and its business policy is open and fair. The focus is on the cooperative members. This will remain so in future. The members share responsibility for the development of their bank, which creates a high degree of customer proximity. Because the clients' money remains within the business area, the Raiffeisen banks make a direct contribution to the development of the region.

The cooperative values

Democracy

Joint ownership and participation – where every member has a vote – is the democratic essence of the cooperative. Decisions are reached democratically.

Solidarity

Mutual support and joint and several liability are, from a historical perspective, achievements of the cooperative movement. Ultimately, solidarity is based on mutual trust.

Liberality

We tackle tasks together, with self-motivation and self-reliance. Liberality emphasises the autonomy of the cooperative banks.

The entrepreneurial values

Credibility

We do what we say and keep our promises. We are credible in that our actions are reliable and consistent, and we reach transparent decisions.

Entrepreneurship

We take responsibility for our actions at all levels. We act independently, responsibly and entrepreneurially.

Sustainability

We take care to ensure the longevity of our business model. We strive for and maintain sustainable relationships with all stakeholders. We take responsibility in business and society.

Proximity

The Raiffeisen banks are rooted in the local population and know and understand their clients. They have a local/regional focus and integrate into the market.

Structure and governance

Each of the 219 Raiffeisen banks is a legally and organisationally independent cooperative with directly elected banking bodies. The members of the cooperative form part of the responsible body of each bank. Their share certificate also makes them co-owners. Raiffeisen Switzerland takes care of the strategic management of the entire Raiffeisen Group and creates the framework conditions for the business activities of the Raiffeisen banks, advising and supporting them in all matters. Raiffeisen Switzerland is responsible for risk management, liquidity and capital ratios, and refinancing for the entire Group while performing treasury, trading and transaction activities in the role of a central bank.
The exchange of ideas and opinions between the Raiffeisen banks and Raiffeisen Switzerland is essential for the entire Group. To continue supporting the collaboration, Raiffeisen established a new governance in 2019. An important part of this are the owners' committees: the Raiffeisen Bank Council, Expert Committee Coordination and the expert committees. These were set up in 2020 and have taken up their activities. The owner strategy brings together the interests, positions and expectations of the owners in relation to Raiffeisen Switzerland. Raiffeisen Switzerland is responsible for the strategic management of the Group, which is defined by the Board of Directors of Raiffeisen Switzerland as part of the Group strategy.

Markets, clients and services

Raiffeisen is focussed on the Swiss market. With a total of 820 branches, Raiffeisen has a branch network that is denser than any other in Switzerland. The accessibility of Raiffeisen has remained unchanged for ten years: over 90% of the Swiss population can reach a Raiffeisen bank within a 10-minute drive. Raiffeisen is the third-largest player in the Swiss banking market and number 1 in real estate financing. Almost one in every five mortgages in Switzerland originates from Raiffeisen.
Raiffeisen is a market leader in the retail business. 42% of the Swiss population are clients at Raffeisen. Raiffeisen is the main bank for around one-third of our more than 3.61 million clients. We also have over 218,500 corporate clients, who are another important client base. This means that Raiffeisen assists one in every three businesses in Switzerland with solutions and tailored advice.
Raiffeisen's strong local roots are complemented by digital solutions, forming a hybrid business model. Customers can choose which services they wish to use and on which channels.